Matthew Tran is a multidisciplinary creative and brand strategist whose practice spans photo, video, film, and publishing. With a lifelong study of video-editing and visual storytelling, Matthew merges technical skill with artistic design to lead innovative campaigns for fashion, film, and music.
Shaped by an upbringing and early fascination with "glamorous and ephemeral" icons, his projects turn the lens on cultural experiences. Moreover, they reflect the zeitgeist of the digital age. His produced work is influenced by the fleeting remnants of mass media from a bygone era. Matthew believes that these references are currently regurgitated in a tidal wave of Pinterest mood-boards and social media feeds. Thus, their popularity enters the public's consciousness, unlocking a new level of commentary, visibility, and cynicism. He parallels this with brand personality and the importance of reinvention: delivering a consistent and relevant narrative that can be injected into the cultural bloodstream.
His creative ventures are distinguishable in a crowded scene, while effectively positioning him at the pulse of overlooked-subcultures-turned-global-phenomena. The impact of his creative work lies in the deep artistic relationships that he naturally cultivates with his clients. He weaves fluidly between concept creation, production, and communication.
Matthew divides time between Los Angeles and Irvine.
‘keep it between us’
EMAIL: matthewtran.intellectual@gmail.com